STEP 01 ◐
Pick your dog's food
Five honest recipes — Chicken, Salmon, Puppy, Sterilised, Senior. No 47-flavor menu, no fake science.
LIVE · COMMUNITY PRICE · UPDATED IN REAL TIME
Good food gets cheaper when more dogs join.
Members in the club, right now
23,847 dogs & humans
Today's bag price · 12kg complete dry food
€45 €72 in shops
Iris · Mochi · Bono · Pippa · Kuma · Olive · Otis & 23,840 more
01 / 05
✓ 5,000 → €49 ✓ 15,000 → €45 ○ 30,000 → €39
★ Made in France & Belgium◐ Vet-formulated⚡ €0 marketing budget⊙ Zero retail markup◇ Transparent margin↓ Price drops as we grow◆ Cancel anytime○ Members keep the savings★ Made in France & Belgium◐ Vet-formulated⚡ €0 marketing budget⊙ Zero retail markup◇ Transparent margin↓ Price drops as we grow◆ Cancel anytime○ Members keep the savings
HOW THE CLUB WORKS
A buying club, not a brand. You're a member, not a target.
Bugsy is owned by no celebrity, run by no marketing team, and stocked in no supermarket. It exists because dog owners pooled their orders.
STEP 02 ◇
Join the club for €0
No fees, no contracts. Cancel any time. We just need to know how many dogs we're cooking for next month.
STEP 03 ↓
Get bags. Watch the price drop.
Every new member lowers the price for everyone. The math is on the homepage. Always. In real time.
THE MATH
Why a 12kg bag of decent dog food costs €72 in shops, and €45 here.
SUPERMARKET BAG €72
Factory→ Distributor→ Retailer→ Adverts→ You
Factory cost
€18
Distributor margin
€14
Retailer margin
€16
Marketing & celeb ads
€13
Brand profit
€11
More than half of what you pay never touches the food.
BUGSY CLUB BAG €40
Factory→ Bugsy Club→ You
Real food (factory)
€18.00
Logistics & delivery
€5.30
Operating costs
€9.00
Bugsy margin (18%)
€7.40
Three steps. One margin, fixed and visible. Everything else is food.
COMMUNITY PRICING
The price drops at every milestone. For everybody.
1,000members
€54
✓ unlocked
5,000members
€49
✓ unlocked
15,000members
€45
✓ unlocked
30,000members
€39
−€20/bag
€324 saved vs. shop
At today's club price of €45, you keep €27 per bag, every month, for as long as the club exists.
Every euro the club saves goes back into a lower price for everybody. Not into a war chest.
RADICAL TRANSPARENCY
Where every euro of your bag goes. Down to the cent.
RECEIPT · ONE 12kg BAG · CLUB PRICE €45 UPDATED MONTHLY
Real food (meat, fish, veg) 39.6% €17.81
Packaging 4.6% €2.07
Logistics & delivery 10.4% €4.69
Customer support 2.6% €1.15
Payment fees 3.0% €1.35
Tech & servers 1.8% €0.79
Legal & compliance 0.9% €0.40
Team 9.3% €4.17
Bugsy operating margin 27.9% €12.57
Your bag €45.00
Today we keep 27.9% to run the club. It only goes down from here.
We start at 35% while the club is small — it covers the team, the platform and the trucks. As we grow, the margin shrinks all the way to 20% at 50,000 members, then stays there. Forever.
MARGIN · 35% → 20% 23,847 now
500 · 35% 50,000+ · 20%
TV adverts Influencer deals Retail buy-in fees Vet referral kickbacks Celebrity dogs
Read the open margin report ↗ THE WHOLE RANGE
Five bags. That's it.
A real dog needs five recipes, not fifty. Every bag is a complete meal — no toppers, no “stage 4 immunity boosters”.
CHICKEN
CLUB €45
SALMON
CLUB €45
PUPPY
CLUB €45
STERIL.
CLUB €45
SENIOR
CLUB €45
REFERRAL MECHANICS
Bring three dogs. Drop the price for everyone.
Every member you bring counts the same as you. The club moves toward the next milestone, the price falls — and the friend you brought saves too. No referral codes, no points game. Just a lower number for everybody.
Get your invite link → bugsy.club/m/iris-otis
01 You join the club Today's price · €45
02 Three friends join too Club crosses 30,000 → €39
03 Everyone keeps the price For as long as you stay
MANIFESTO · No. 01
Pinned to the homepage. Updated openly. Signed by every member of the team.
We started Bugsy because the price of a decent bag of dog food has nothing to do with the food.
Most of it is retail rent, distributor margins, TV time, and the smiling face of a paid celebrity.
So we removed all of it. We make the food directly with two factories, ship it directly to your door, and run the club on a shrinking margin — 35% today, 20% once we hit 50,000 dogs.
The rest is yours. The bigger we get, the cheaper it gets — for everyone.
THE FINE PRINT
Honest answers to the obvious questions.
Wait, prices actually go down? Forever? +
Yes. As the club grows, fixed costs spread thinner across more bags. We don't pocket the difference — we lower the price. The four published milestones (1k, 5k, 15k, 30k) are public commitments. We'll add new ones above 30k as we get there.
What if the club shrinks? +
If membership drops below a tier, the price returns to the previous tier — for everyone, fairly. We publish the live count on the homepage, so you can always see where we stand. No silent price hikes.
How is this different from a subscription? +
A subscription is one company selling to one customer. A club is many customers buying together. You aren't locked in — cancel anytime, no fee. The leverage is the volume, not the contract.
Where is the food made? +
In two family-owned factories — one in Brittany (France), one near Liège (Belgium). They were already making excellent food for other brands. We just removed the markup chain on top.
Why isn't Bugsy in supermarkets? +
Because shelves add retail margin, listing fees and marketing co-spend. The minute we go on a shelf, the math breaks.
How much do you really make? +
A shrinking operating margin, fixed and published. We start at 35% while the club is small — it pays for the team, platform, trucks, support and a small buffer. By 50,000 members the margin drops to 20% and stays there. Anything beyond that goes back into lower bag prices.
LIVE · 23,847 MEMBERS · €45/BAG
Join the club.
Join the club.
Make it cheaper for everybody.
€0 to join. Cancel anytime. 6,153 more dogs and the club price drops to €39.